Qingdao Avandeo Home Co., Ltd.

# Haier Avandeo Furniture Introduction

**Brand Positioning: A high-end whole-house soft furnishing and custom furniture brand under Haier Group, originated from Germany’s Avandeo.**

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> Brand Slogan: **European Design + German Quality + Haier Service**
> Brand Philosophy: **You pick materials, Avandeo customizes.**

## 1. Brand History

1. 2009: Avandeo was founded in Munich, Germany, focusing on modular digital furniture customization systems.
2. 2013: Haier acquired German brand Avandeo and established Avandeo Home. It introduced Germany’s digital customization system to China, with its headquarters located at Shaohaihui Industrial Park in Qingdao.
3. Present: It belongs to Haier Three-winged Bird ecosystem. Working alongside Casarte and Haier Whole-house Home, it delivers integrated whole-home solutions combining home appliances and furniture, with stores and manufacturing bases across the country.

## 2. Core Model: Digital C2B Customization (Front Store & Back Factory, Co-creation with Users)

Different from traditional furniture brands:

- Users participate in design. Materials, colours, sizes and styles can be selected online with visual preview for what-you-see-is-what-you-get results.
- Digital factories connect orders directly to production, with traceable quality. Multiple national bases support delivery, adapting to climates in different regions.
- One-stop whole-house service: full range of products including cabinet customization, fabric sofas, beds, mattresses, dining tables and chairs, and soft furnishing packages. Compatible with full-set implementation of Haier Smart Home appliances.

## 3. Main Product Collections

1. **Yichi Collection (High-end Italian Minimal Luxury)**
Three industry-first innovations. Targeting high-value customers with mature aesthetic tastes. Emphasizes material texture and spatial quality, and serves as the flagship high-end line in physical stores.
2. **Luofei Collection**
Zero-wall smart sofas (the Lawrence L-shaped sofa belongs to this collection). Modular and combinable. Supports linkage via Haier Smart Home App and voice control with electric adjustment. Some versions feature health monitoring and electric heating functions.
3. **Yuexiang / Xifu Collection**
Modern minimalist style. Designed for mid-range renovation with affordable whole-house packages.
4. **Patented Stepless Zoned Mattress**
Self-developed pressure-relief layer with 1020 independent responsive springs for spine protection and pressure release. Core product of Avandeo’s sleep line.