Zhongshan Vanden Furniture Co., Ltd.

Zhongshan Fandeng Furniture Co., Ltd., formerly known as Dongguan Meibang Furniture Co., Ltd., was established in 2007. It is an Internet furniture enterprise integrating furniture R&D, network sales and brand-wide operation. After nearly 8 years of development, the company has gradually built a professional team of product design, research and development, production, quality inspection, trade, marketing and other talents, and has 340 employees, with a total production area of ​​about 12,000 square meters. "Meibang" and "One Connaught" two series of best-selling brands, the products sell well in Italy, Germany, Poland, the United States, Canada, Mexico, Australia, Japan, India, the Middle East, Southeast Asia, Macau, Hong Kong and Taiwan and other countries and regions. In 2013, the company took e-commerce as the core of the next stage of corporate strategic transformation and upgrading, and jointly invested with Zhongshan Juju Trading Co., Ltd. to introduce Australia's top furniture design brand “Vanden” and obtained the brand in mainland China. Exclusive agency. At the beginning of 2014, Zhongshan Fandeng Furniture Co., Ltd. officially settled in Zhongshan Yiju “Yidian Park”, responsible for the overall operation of “Vanden” brand in mainland China.

As a modern furniture enterprise focusing on network sales and brand operation, Vanden integrates various resources such as brand dealers, manufacturers and e-commerce operators, and through the data operation, breaks the traditional furniture production and sales model of production and sales. Give consumers different feelings and values.

In the product development process, Vanden emphasizes the brand competitiveness brought by the data operation. Therefore, Vanden insists on starting with the client and designing and developing the product from the perspective of consumers. At the same time, Vanden realized a fully digital furniture R&D system through a series of technical links such as industrial design, 3D effect design, graphic design and 3D video, which greatly reduced the research and development cycle of furniture products, improved the efficiency of new product development, and effectively Controls the waste of resources in the traditional R&D model.

In the production process, Vanden connects the e-commerce platform sales data with the factory ERP system, realizes the combination of data analysis in the Internet era and traditional furniture production, and achieves the data with innovation, the material with demand, and the production with sales. Reasonable configuration.

In the product sales link, Vanden has a distribution service system in hundreds of cities across the country based on the shareholder's foundation, which solves the problems of distribution, installation and after-sales of large-sized household products. Therefore, based on the current B2B and B2C e-commerce sales model, Vanden will continue to adopt the 020 model to establish a full-service system for offline experience, online consumption, online payment, and offline distribution.

In the brand promotion process, Vanden's brand-based international influence, together with the founder's resources in the Internet and mobile Internet, will become the most well-known furniture design brand in the field of e-commerce in 2-3 years.