Singapore tourism leaders convene to map their 2022 journey

Reference: TTG Asia | Updated: 29 Nov. 2021

Leaders of eight hospitality and tourism associations in Singapore will gather online for the SG Tourism United Forum on December 8 and 9, 2021 to review the year gone by and discuss the directions Singapore as a destination should take in 2022.

Representing associations are: Singapore Hotel Association, National Association of Travel Agents Singapore, Singapore Association of Convention & Exhibition Organisers & Suppliers, Singapore Retailers Association, Restaurant Association of Singapore, Orchard Road Business Association, Association of Singapore Attractions, and Singapore River One.

The free-to-attend insightful exchange will also be joined by representatives of Singapore Tourism Board, Changi Airport Group, Singapore Airlines and Dream Cruises.

SG Tourism United Forum is presented by PATA Singapore Chapter with event partner, TTG Asia Media.

Wong Soon Hwa, chairman of both PATA and PATA Singapore Chapter, said the event would present an opportunity for Singapore’s hospitality and tourism players to come together “to share, learn and collaborate” as the industry heads into a new year.

“It’s time for solidarity and unity. Do not operate in silos. Only by working collectively as an ecosystem can we truly harness the Power of One,” Wong said.

Darren Ng, managing director of TTG Asia Media, said: “TTG Asia Media is delighted to be able to take this next step alongside PATA Singapore Chapter to re-stage critical conversations for the tourism industry towards recovery. The support from local industry leaders coming together in unity is symbolic of our theme to harness the Power of One. Their perspectives and voices in preparation for the uncertain road ahead will undoubtedly be invaluable, making this two-day event a must-attend for anyone with a vested interest in re-building Singapore’s tourism landscape.”

Wong also acknowledged the immense challenges the industry have had to go through due to the “unprecedented crisis with no playbook to rely on”, but commended players for being resilient survivors.

“The crisis will pass, and it is a matter of when. The show must go on, so we must start preparing ourselves for recovery,” he remarked.