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Design Service Provider: Parallect Design Go to Homepage >>
Office Location: Wuzhong District, Suzhou, Jiangsu, China, East Asia
Team Size: 10-50 People
Year of Registration: 2017
Annual Revenue: Below US$1 Million
Likes for Design Service: Likes
Project Name: LAFINE DE PARIS Weding Showroom
Design Service Type: Interior Decoration Design (Floor Plan Layout, Renderings, Construction Drawings)
Project Type: Showroom
Project Status: Project Completed
Project Location: China Jiangsu Suzhou, Jiangsu, China, East Asia
Style: Modernism Style
Project Grade: Simple (2Star-level)
Project Background
The space we need to renovate is the combination of the office and exhibition space on the third floor. The focus and difficulty of the space remodeling are based on the characteristics of the existing space. It is difficult to display the high-end texture of wedding dresses.
The ritual sense of the clothes is reflected here, fully displaying the image of the brand, and reorganizing the concept of wedding clothes, trying to translate the "wedding clothes" from the expression of the ritual sense of the life stage into the space.
Project Concept
In ancient times, women usually came out from the attic of the boudoir, so getting married was also called "going out of the pavilion", and the stairs became one of the important ritual passages for women to "go out of the pavilion". At the same time, the staircase is also a ceremonial space that integrates the exhibition space, creating corresponding different visual levels through different heights.
Floor Plan
Interior Renderings
The different heights created by the stairs allow the space to form a visual interaction. When you are looking for your own wedding dress, you can also see the "her" in it, perhaps also looking for your own wedding dress.
The French Lafine Wedding Exhibition Hall is based on this positioning and is placed here as a high-end romantic designer brand. Lafine has a three-story wedding exhibition and sales space. Most of the exhibits are high-end customized wedding dresses and dresses. They insist on the dream of showing the ultimate charm of women, and insist on creating infectious works of art.
We put forward a design concept of "turning and searching", which integrates the booth space and the fitting room through the different heights of the stairs, and at the same time shapes a display sequence from high to low, so that people are in a turning staircase space To search for one's own wedding dress, and this search process creates a sense of ritual through the reorganization of such a spatial sequence.
The green plants and window space enclosed by the entrance also create a sense of passage-style ceremony at the beginning of entering the space.
In the front section of the space, set up a photo area for the makeup of the exhibits. At the same time, the wall and the raised platform area are used to form a lecture area, allowing designers to communicate and teach at the same time. For the internal training of the team.
The photo area for the makeup of the exhibits
From the different pictures, you can see the stairs and flexible booths, which make the display of wedding dress products full of layers.
Using the skylight of the sloping roof space to light up a corner of the staircase, combining green plants and independent product mannequin booths allows the soft sunlight and the texture of yarn to complement each other.
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