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Design Service Provider: Atelier Tree Go to Homepage >>
Office Location: Dongcheng District, Beijing, Beijing, China, East Asia
Team Size: 50-100 People
Year of Registration: 2014
Annual Revenue: US$1 Million-US$2 Million
Likes for Design Service: Likes
Project Name: Golden heart-POPPEE
Design Service Type: Interior Decoration Design (Floor Plan Layout, Renderings, Construction Drawings)
Project Type: Commercial Spaces-General Store
Project Status: Project Completed
Project Location: China Beijing Beijing City, Beijing, China, East Asia
Style: Traditional Chinese style
Project Background
Atelier Tree has implanted a golden heart in a hutong window in Beijing's old city. This is the second shop of POPPEE brand. The founder of POPPEE fell in love with this two-story shop in Hutongkou at first sight, and the emotional touch at that moment became the source of the design inspiration of Wood and Inch. It shows the value concept of POPPEE brand to pursue a beautiful romantic life, and is also intended to inject vitality into the old street of hutong.
Interior Renderings
Our design and renovation put the history and current of this two-level building into one context. It was dismantled into a street-scale showcase and a displaying process of jewelry’s change inside. As the two street-facing elevations of this small building are two large transparent wood-frame glass windows now, they open their heart towards the street, and incidentally, we gift them our appreciation.
a building at the Hutong corner
large transparent wood-frame glass windows
Atelier Tree fully respects the traditional features of the architectures in this Hutong area. In order to keep these features while increasing transparency of elevations, the original elements are kept as much as possible, with metal components replacing only the broken part of exterior wall. In addition, the sunshade layer inside the external glass window, which is connected with metal wires, subtly changes the psychological segmentation of inner and outer space.
exterior view of the ground floor
Comparing to the carefulness for renovating external elevation, the installation of the heart-shaped object is even more rigorous. Its free shape considers both multiple functions and profound meaning of romantic wishes. The embedding of heart needs to take care of different views from the street, and also working as a component that both separates and encloses interior space.
The lower part of the heart hovers down the ceiling, inclines to the external glass window, and floating between ceiling and those showcases on the wall. As the curly surfaces deliberately differentiate the space, the original rectangles, tedious and repetitive, evolve into various small spaces with different enclosure, which naturally restrict walking streamline and viewing directions.
the lower part of the heart hovers down the ceiling
displaying area facing the street
the installation functions as a partition
stair
stair on the second level
The overall surface of the two parts of the heart is broken into pieces of metal tile, placed in different areas to block part of the lights while let the rest pass through. With these metal pieces fuse with the sunshade layer of external glass windows, walls, floor, and textures of ceiling tiles, our small building radiates with a almost flashy golden light, however respects the spirit of nature and tradition in actuality.
metal pieces fuse with the sunshade layer of external glass windows
installation and ceiling detail
the complete heart belongs to the outside street
Our design and renovation put the history and current of this two-level building into one context. It was dismantled into a street-scale showcase and a displaying process of jewelry’s change inside. As the two street-facing elevations of this small building are two large transparent wood-frame glass windows now, they open their heart towards the street, and incidentally, we gift them our appreciation.
a building at the Hutong corner
large transparent wood-frame glass windows
Atelier Tree fully respects the traditional features of the architectures in this Hutong area. In order to keep these features while increasing transparency of elevations, the original elements are kept as much as possible, with metal components replacing only the broken part of exterior wall. In addition, the sunshade layer inside the external glass window, which is connected with metal wires, subtly changes the psychological segmentation of inner and outer space.
exterior view of the ground floor
Comparing to the carefulness for renovating external elevation, the installation of the heart-shaped object is even more rigorous. Its free shape considers both multiple functions and profound meaning of romantic wishes. The embedding of heart needs to take care of different views from the street, and also working as a component that both separates and encloses interior space.
The lower part of the heart hovers down the ceiling, inclines to the external glass window, and floating between ceiling and those showcases on the wall. As the curly surfaces deliberately differentiate the space, the original rectangles, tedious and repetitive, evolve into various small spaces with different enclosure, which naturally restrict walking streamline and viewing directions.
the lower part of the heart hovers down the ceiling
displaying area facing the street
the installation functions as a partition
stair
stair on the second level
The overall surface of the two parts of the heart is broken into pieces of metal tile, placed in different areas to block part of the lights while let the rest pass through. With these metal pieces fuse with the sunshade layer of external glass windows, walls, floor, and textures of ceiling tiles, our small building radiates with a almost flashy golden light, however respects the spirit of nature and tradition in actuality.
metal pieces fuse with the sunshade layer of external glass windows
installation and ceiling detail
the complete heart belongs to the outside street
Contents above are uploaded by the design service provider
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