Project Background
Designed by A+S in Shenzhen’s Qianhai Wanxiang, this 463 sqm space focuses on co-creation, linking brand heritage with future experiences.
The ground floor "Time Capsule" uses curved forms to hold brand memory. Stairs display the brand timeline. The open upper floor is a co-creation space, featuring a "Boundaryless Micro-Theater" as the interactive hub.
Its open layout blends brand presentation with community engagement.
Floor Plan
The "Time Capsule" concept defines this open floor. An curved entrance wall and central display create a flowing path. A brand history wall and interactive zone engage visitors. Modular lounge furniture allows flexible use. The staircase, embedded with the brand timeline, turns ascent into an immersive narrative.
This floor is a column-free co-creation space. Its heart is a flexible "micro-theater" for events. A modular caf and a creative workshop support interaction. Smart glass walls adjust privacy. A wave-form ceiling integrates lighting and acoustics.
Shopping Mall - Shops
Other Interior Renderings
The transparent "glass box" reveals a spatial core, with the curved "Time Capsule" softly defined by light. A staircase spanning both floors acts as a flowing timeline, its embedded brand narrative ascending to an open co-creation platform. An undulating ceiling dialogues with the floor, while smart glazing frames the city, merging external vibrancy into the interior. Conceived with clean futurist strokes, the space embodies a shared realm of growth and inspiration.
The 463-square-meter "glass box" presents the timeline of the smart brand, becoming a new luxury living camp centered around the relationship with its "friends." The design is not just about display but about engaging in a dialogue and resonance with the users.
The design centers on "user co-creation," transforming the space into an experiential field connecting the brand's past and future. The transparent glass box dialogues with the curved Time Capsule, while the staircase—serving as a temporal vessel—runs through it, constructing an open, fluid, and narrative-driven place.
Project Photos (Design Landed)
The space itself becomes the storyteller of the brand. From the stairs engraved with the historical timeline to the Time Capsule holding collective memory, every design detail aims to make users perceive the brand's journey and build emotional connections through immersion.
Breaking away from the enclosed format of traditional showrooms, the design adopts a fully open, column-free space. Flexible circulation encourages free exploration, while modular furniture and movable fixtures allow the layout to adapt instantly to varying event and social needs.
Stainless steel, iridescent glass, and terrazzo form the main material palette, revealing subtle variations under natural and artificial light. Smart glazing adjusts its transparency, framing the cityscape and creating an interior-exterior interplay of light and shadow.
The atrium connecting both floors is designed as a "Boundaryless Micro-Theater." Its stepped seating can serve as a platform for talks, performances, or exhibitions, blurring the line between observation and participation, allowing every visitor to become a protagonist in the scene.
The second floor is dedicated to co-creation, featuring an inspiration workshop and a leisure caf zone. Modular furniture supports various social configurations, aiming to stimulate dialogue, sharing, and spontaneous creative encounters.
The design incorporates sustainable thinking, including high-efficiency lighting and local materials. Meanwhile, it emphasizes human-centric details, from comfortable stair treads to user-friendly interactive installations, all considering the user's physical and mental experience.
The entire space is outlined in a clean futurist language, going beyond display to construct an ever-evolving experiential ecosystem. It symbolizes a community spirit where the brand and its users grow together, with inspiration continually emerging.
Comments
Feedback from Buyer