Project Background
VZK is a brand created in a pharmacy laboratory in response to consumers' need for simple, effective, and safe cosmetics.
The brand name originally stands for the abbreviation of "Very Healthy Cream," and its research and development are based on well-established traditional formulas, enhanced with modern expertise.
Floor Plan
Layot
Interior Renderings
The central area is designed for customer interaction with staff, placing the customer at the center of focus.
The main focus of the space is the bright blue floor, which, with its tone, directly associates with the VZK brand and leaves a lasting impression in the customers' memory.
The interior of this store features a replica of the environment in which the brand itself was created – the simplicity and cleanliness of a pharmaceutical laboratory served as the starting point for the design concept. This not only directs customers to the brand's origins but also provides them with an experience that evokes the research and development process behind the cosmetics on display.
The combination of light tones and smooth surfaces, commonly found in laboratories, has proven to be a neutral yet effective backdrop for highlighting the numerous products.
The long, monolithic, cantilevered counter, as the dominant element of the interior, simultaneously serves as both a reception/payment desk and a laboratory work surface for conducting skin dermatological tests, based on which appropriate cosmetic products are recommended.
The warmth of the medically clean and sterile interior is achieved through the use of wooden decor in the details and additional ambient lighting.
The interior also includes a dermatological center designed for examinations, treatments, and facial massages. This area is separated from the rest of the space by a heavy plush curtain and a glass partition. The room is minimally designed, without unnecessary details, with an emphasis on functionality and the relationship between the doctor and the patient.
Project Photos (Design Landed)
The long, monolithic, cantilevered counter, as the dominant element of the interior, simultaneously serves as both a reception/payment desk and a laboratory work surface for conducting skin dermatological tests, based on which appropriate cosmetic products are recommended.
Great attention has been given to the lighting in the space. In addition to well-lit shelves with products, the main display area features a ceiling entirely illuminated with adjustable LED lighting, allowing for optimal shopping experience at any time of day. The central area is designed for customer interaction with staff, placing the customer at the center of focus.
The interior also includes a dermatological center designed for examinations, treatments, and facial massages. This area is separated from the rest of the space by a heavy plush curtain and a glass partition. The room is minimally designed, without unnecessary details, with an emphasis on functionality and the relationship between the doctor and the patient.
The main focus of the space is the bright blue floor, which, with its tone, directly associates with the VZK brand and leaves a lasting impression in the customers' memory.
Great attention has been given to the lighting in the space. In addition to well-lit shelves with products, the main display area features a ceiling entirely illuminated with adjustable LED lighting, allowing for optimal shopping experience at any time of day.
The interior of this store features a replica of the environment in which the brand itself was created – the simplicity and cleanliness of a pharmaceutical laboratory served as the starting point for the design concept.
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