In the face of rapid changes, all kinds of similar content quickly filled our lives through social media channels. In this phenomenon, hug, as a person who had a vanguard view and gradually stabilized the core attitude, hoped more that with the help of the clothing space, she could communicate with the outside world about the brand attitude, and create a real effect, and improve the modern city’s fragments of life, so that people could calmly express their own quiet corners, return to the field
For this purpose, the hug3 0 was located in the core commercial area of the city, extracting the pure and gentle atmosphere derived from the nature, which was in accordance with the current situation. Through the consideration of color combination, the selection of materials like concrete, reinforcement, and the layout of curved points, the natural feeling was connected with the city’s atmosphere. He hoped that this space could give this lively city a different sense of ease and ease, Every pass
exterior view of the store
In addition to the material, the left side of the entrance takes natural sections, and is decorated with small green plants to complete the interactive area outside the space. At the same time, it is used with large areas of glass to break the hard and distance of the concrete itself, to penetrate it, to increase the breathability, and at the same time, as a picture, to bring the space into the eyes of the viewer. Combining with warmth and curved surface shop settings,
details of the store front
the left side of the entrance is decorated with small green plants
Into it, natural images are deconstructed and transmitted through material combination. Concrete, steel bar and light are integrated here to break the inherent pattern of space. Starting from the audiences’sense of body, the space atmosphere is created and the comfortable and comfortable field signal is transmitted to the entrants. The visual perception is carried through the combination of soft outfit selection and color matching which conform to brand taste and style tone. It is spread vertica
At the same time, as far as fashion shoppers are concerned, the combination of garments, accessories and viewer browsing lines in series is undoubtedly the core of the entire space functional panel design. In order to fit the design theme and create a brand-new experience under the natural atmosphere, we also hope that in the design and thinking of display order, we can achieve progressive action line guidance based on brand narrative dimension and new retail exhibition thinking and immersion
In addition to the pattern, the flowers have their own full vitality, but also give more vivid color levels and rhythm to the space through the expression of curves and shapes. By doing so, the neutralization and buffer of the steep materials can enrich the sensory experience between the asynchronous scenes, and make the space closer to the viewer with a softer and more friendly posture to feel the natural atmosphere.
The light realizes the neutralization and buffering of the cold material
the fitting room
In the moment of the uncertainty of change, return to the nature of life and complete self exploration and expression more Subserviently.